I feel more comfortable in a place like Brighton - a town, with one centre, one bus station, one train station. And there are so many arty, creative people, and things are less rushed, less stressed.Gabrielle Aplin, English utube-singer-songwriter, 1992 –
Advances in technology are helping to make information integration easier and making traveling through the city easier. Having static information about how to connect to other modes at a station helps customers finish their trip. Even just mapping the existing services can be revolutionary in terms of helping customers know how to make and plan for trips. Having digital information available to the customer, where it be through Google maps using data standards like GTFS, or through apps like Where Is My Transport, helps customers plan and make better decisions about how to reach their destinations.